Case Studies

Here’s a sample of how we’ve been able to apply our skills and expertise to answer our clients’ business challenges.

Investment Optimization

We leveraged a custom-built suite of Media Mix Attribution models, along with our proprietary forecasting simulation tool, to optimize a Fortune 100 financial services provider’s advertising budget, providing them the tools to profitably allocate over $300mm in marketing investments across their media and acquisition channels for multiple portfolios (Consumer and Small Business) and markets (US and international).

Campaign Analytics

We worked with a major media organization to analyze their marketing campaign effectiveness and developed a curriculum of analytic best practices, tailored to the organization’s needs, to design and measure campaign performance across their digital media channels.

Targeted Marketing

We created a suite of custom targeting models across a range of products for a major US entertainment organization, providing a 7x lift in targeted response rates, allowing them to much more effectively leverage their marketing dollars to reach customers and prospects with promotional campaigns and cross-sell opportunities.

Data Aggregation and Analytic Dashboards

We worked with a Fortune 100 financial services provider to develop a comprehensive analytics dashboard, coordinating with data suppliers and business partners to acquire, standardize and aggregate data feeds across US and International markets, while building a GUI front-end interface to tap into the data, providing customizable summary metrics and visuals to the organization.

Data Aggregation and Analytic Dashboards

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